It really helped me to clarify my goals, not just in business but also personally, and what I want to achieve in the future. Even though I thought I had answers to many things, brainstorming helped me to generate new ideas and opportunities that I had never considered before. And truly, this exercise was like a catalyst, once it started working, other opportunities started to arise as well. I also realized from the exercises that my main business was just an addition to something more valuable for the brand.