We started with a goal in mind

The problem, as we informed our brand's audience on Instagram (who are more than 600k followers), is that the website doesn't reflect the organization's services. The institution is very active with weekly workshops, free resources, articles, and recently, we added a store feature as well.

Marketing is based on strategy

We clarified the brand's goal, vision, and personality, based on which all projects and marketing campaigns were designed. Finishing the website design was among the priorities, due to the approaching marketing campaign for the holiday season.

Studying the target audience

We consulted with the brand's old customers (the community), and then used a tracking tool to study the behavior of users of the old website. In addition, we placed a questionnaire tool that asks only one question: how do you suggest we improve this website?