Entrepreneurship for Experts | Being an entrepreneurial expert

This project was a realization of the book "The Business of Expertise," which teaches an expert in something how to turn their expertise into a company made up of one person. As usual, the Brand Strategy is the first step. If we know the expert's values, we know their mission, and from there we see the vision and divide it into goals, simple right?

From the Brand Strategy: positioning, services, pricing, audience, personality, and more.

The personal story of the expert

The next step was a story that contains 2 essential elements:

• Competitive advantage

• Customer desire

• Origin story

I always tell my clients that the purpose of writing the story is to create a relationship and trust with the reader, in addition to the benefits of sales. Although these quick gains are real, in reality, the most important purpose is for the expert to remember why and when they started, for whom they started, and what their mission is in life.

Where are we now?

The official website is now ready, with a one-hour consultation booking service. Very soon, we will launch digital courses.