During my secondary school years, I was not interested in studying at all. In fact, I slept during 5 out of 7 classes every day. One of the classes I woke up for was physics simply because the teacher once told me that I had a talent in physics. I don't know if he was just encouraging me or he actually found something in my abilities, but the important thing is that I excelled in the subject. Today, after about ten years, I am still very interested in theoretical physics. I can speak with experts in their language. If any physics organization needs to build a website or work on marketing, I am the best marketer for them because I have strong empathy with their community, which is their target audience. I speak their language.

What languages do you speak?

Stop reading here and list five languages that you speak. Areas and sectors that you have a high interest in. Let's assume that you are the manager of Instagram accounts and at the same time you have a deep interest in the fashion field. You know the news of Chanel, Hermes, and Coach. You know the market trends and the latest fashion. You are an expert in fashion. You know the meaning of terms like artistic direction and you know what makes the autumn marketing campaign successful. You speak the language of fashion designers. This is supposed to be your specialty.

Or let's assume now that you are a consultant in human relations. You went through an experience of betrayal and divorce in your past, and this is what made you take this path. Many of your clients ask you about family relationships and work environment relationships, but from time to time, that client comes to you who also went through betrayal. You know what they are going through. You know the pain, you know the meaning of the breakdown of loyalty values, and you know the feeling of emptiness that the person lives after knowing that years of his life were a lie. You know the language of betrayal and you know what it takes to get out of that hole.

This is called empathy, and it is half of the equation of the expert. The expert needs to prove to the audience two points that have no third. Empathy, then proficiency. Note that I used the word "then" because the order is important. Without empathy with the current situation, I actually doubt your ability to take me to a better situation.

Let's assume that you went to the gym today, and they offered you to join with a personal trainer. You talked to the first one, who is the winner of several championships and it is clear that he has a high degree of strength and fitness. This is what you aspire to achieve. After that, you met the second trainer, who has no championships or achievements, his fitness level and shape are very good (not on the level of the first trainer), and while you were talking to him, he told you that he also suffered from weight loss and in fact, he started training only two years ago. He then shared his picture before starting the transformation journey. He was really skinny and his condition was worse than yours. The question is: Who will you join with?

Remember that we work with people we trust, and we trust those who speak our language. There is a reason why the first question a person usually asks when meeting someone new is "Where are you from?" This is a search for trust, trust is the foundation of relationships. There is a audience that you know their language. Speak to them.