Contact Zayna Management, who are of Arab origin and based in the UK. They informed me that the goal is to focus on B2B and also enter B2C for the first time. This is where we began with a content and sales strategy for the commercial website dedicated to B2B customers. While the initial plan was a one-page website with basic information, I suggested to focus on creating a methodology/process page as it ensures quality, which is what customers look for in the B2B world.

Considering Zayna's strengths, we coordinated the content and worked with their team to write what you see on the website. Unfortunately, they only had a logo for the design, so I chose the colors, fonts, photography direction, and other elements. We also renovated the logo into something simpler and more contemporary that fits the brand's personality and the trends we see today in branding.