One Website, Multiple Purposes

The Bahrain Women Association for Human Development is a non-profit organization, and therefore, its dedicated website does not aim to directly sell products like other commercial websites.

As the website targets more than one audience, we needed to specify those audiences and what information each audience needs, then prioritize them. As for colors, we changed them but while maintaining the identity and feeling.

The goal of the website was to clarify the objectives, vision, and programs of the association to raise awareness of issues and obtain new donor groups.

We thank the team of the Bahrain Women Association for Human Development for their cooperation during the project and for providing us with the required content of the best quality.

Developing the strategy took long meetings and hours, and what we found from them was only professionalism and proficiency in their work. We noticed that when the vision and mission are clear and ingrained among all team members, it becomes easier to make even the difficult decisions.