Positioning

Expert Positioning: How, What, and Why

The marketing strategy depends on the type of positioning

Positioning

Expert Positioning: How, What, and Why

The marketing strategy depends on the type of positioning

When you work in the field of expertise sales, as a consultant, trainer or expert in a specific craft, you will be responsible for managing your own work. The advantage of working for yourself is that you can do anything. But on the other side, the worst thing you can do is to do everything.  

In his book The Win Without Pitching Manifesto, Blair Enns says that the only advantage of an expert is his expertise, and expertise is the result of solving the same problem repeatedly. If you have mastered the solution to many problems, then know now, my friend, that you are not an expert in any of them.

How many problems do we need to face? And who benefits from them? You are now thinking about positioning for experts, which is my topic for today. Get ready to take notes, because this topic is the most important but the most complicated.

The best way to understand

When you work in the field of expertise sales, as a consultant, trainer or expert in a specific craft, you will be responsible for managing your own work. The advantage of working for yourself is that you can do anything. But on the other side, the worst thing you can do is to do everything.  

In his book The Win Without Pitching Manifesto, Blair Enns says that the only advantage of an expert is his expertise, and expertise is the result of solving the same problem repeatedly. If you have mastered the solution to many problems, then know now, my friend, that you are not an expert in any of them.

How many problems do we need to face? And who benefits from them? You are now thinking about positioning for experts, which is my topic for today. Get ready to take notes, because this topic is the most important but the most complicated.

The best way to understand

تحتاج مساعدة لتطّبق ما تعلمّت في مشروعك؟

عملت مع أكثر من ٢٠٠ خبير ورائد أعمال في الخليج. أستطيع أن أغيّر أولويّاتك في مكالمة واحدة.

تحتاج مساعدة لتطّبق ما تعلمّت في مشروعك؟

عملت مع أكثر من ٢٠٠ خبير ورائد أعمال في الخليج. أستطيع أن أغيّر أولويّاتك في مكالمة واحدة.

المزيد من الكتابات

Positioning
٤ يونيو ٢٠٢٤

كيف تدرس قاعدة عملاءك قبل تحديد التمركز؟

المزيد من الكتابات

Positioning
٤ يونيو ٢٠٢٤

كيف تدرس قاعدة عملاءك قبل تحديد التمركز؟