I will confess to you dear reader, from the start, that I made a mistake in my judgment on this matter. Now I will correct it. For many years, I thought that digital courses, for example, could not be refunded. I found that this was the policy for most global digital education companies. The reason? Simple, the value of the course information, when someone subscribes to it, they get the value and if they ask to return it to the seller, they can't return the value. Unlike tangible products that you can return to the source for them to sell to someone else after you, and thus they don't lose their value. Is the principle clear so far?

As usual, when we don't delve into these ideas, we fall into the trap of immediately believing in them.

Good course is not information.

In fact, the value of information is very low. The value of anything is in its scarcity. Gold is the rarest metal on Earth, so it is very valuable. Information is everywhere now. Specialized and deep information is rare and hence highly valuable (another topic). And now the question is, if the course is not information, then what is it? A successful course is a journey. With the end of this journey, the trainee gets a new identity and this is called transformation. The trainee starts as an amateur in the field and becomes a professional. A professional, not an expert.

From here, the idea became completely different. The course is a journey. So, when someone buys the content and requests a refund within less than 7 days, he definitely did not go through the journey, and thus did not use what you sell. Therefore, I think he is entitled to a refund. Here the right is a term with many problems. In fact, you can define the trainee's rights with you in your project policies, but the idea here is to understand that the course is not information. By understanding exactly what we sell, we can make wiser decisions about our policies on the subject.

The question we are thinking about now is: If a person buys the course and discovers the journey but does not finish it, is not that a kind of value that will not be refunded? In fact, yes. My philosophy in this article is not ideal, and there is room for problems and exceptions, but in the end, you have to realize. If your goal is to sell and have a positive impact on society, the benefits of having a refund policy for educational products are much greater than its harm. And the number of people who demand a refund is almost negligible. My course for website design is 1/180... My course for creating courses is 3/90, and the reasons are not dissatisfaction. The reason is usually that they are looking for something completely different, and they are usually happy to tell me what they are looking for and are waiting for me to guide them to the most appropriate course for them or to create it for them.

We end with the question, what do you think of a refund policy for consultations? 100% refund guarantee if the person is not convinced with the consultation. The answer is not as you think. Think about the subject. I'll give you a secret. The answer is in the book Secret Tradecraft of Elite Advisors by David Baker. Thank you for your time. Mohammed.