Over the years, I have delved deeply into the subject of pricing. I have found it to be literally one of the highest skills that ultimately translates to profitability in learning it. For example, I gave my friend a quick tip on how to price his creative services and his income instantly increased from every project from 30% to 50%. 

When studying creative services pricing and experience-based pricing, we always tended to lean towards Ron Baker's value pricing in his book Implementing Value Pricing. And if you look directly at the book, you will find the problem. Yes, value pricing is a better way to price and you will end up with much larger investment projects, but the problem is the complexity of reaching the price. Even pricing with value may take months of training and consultation, and you will arrive at a journey that pricing is both art and science. Value pricing is also expensive, requiring longer sales calls and exploration of future value and more. The problem with value pricing is that it is more suitable for working with companies than individuals. Yes, I can tell a company that I will increase their sales by 30% in the first year and I will take 20% of that increase, but what about startups and selling educational services where success is not profits or cost reduction but rather knowledge.

There is a solution.

Instead of constantly striving to increase the value of each project, we fix the package and offer it at a high price and then strive for efficiency in work. A simple idea, fix the price and service, strive for efficiency, and work on more projects at the same time.

This is the idea of productizing services that David Baker alerted us to in his book The Business of Expertise.

Example: Today I fixed the price of brand strategy with me. $5000 where we meet twice a week for four weeks with the end result of the project with the client: A plan for his brand to excel and thrive in the coming years, the project owner himself trains on strategy.

After we fixed the price, we fixed the package and strive for productivity, all clients will now go through the same experience. And now the failure rate is lower because this journey has been tested and refined over the years. From here, I can also gather more information for my research. Statistics and results from everyone I worked with. I can identify the factors that lead to the success of each project later as I stay in touch with them. These studies and numbers that exist exclusively with me, from my research, are called Intellectual Property and are very valuable. (A topic for another day).

This is the idea of the day, fix the experience and strive for efficiency and improvement in the same experience.