My Sales Strategy in Two Questions

In the creative world, we say "scarcity leads to innovation." Yes, it means the well-known proverb "necessity is the mother of invention." So, if you own a one-person company and your projects start at $5000, how do you keep getting clients with specific requirements, constantly and over the years without any advertising or strategic partnerships with other companies? This was a question I asked myself 4 years ago, and the solution is simple. The solution is two questions.

The first question is to get potential clients.

In 2020, I attended a training session with a coach in entrepreneurship and philosophy named Errol Gerson, and the session was called "The Contagious Sale." The idea is that you and your product or service should spread among people like an infection. Everyone you deal with tells others, and of course, when people hear about you from their friends, they gain trust directly.

The Contagious Sale: Step One

The Italian phrase "Ostinato Rigore" means stubborn mastery. Every project you work on needs to reach mastery and is called stubborn because you haven't given up no matter how small the budget is or how stubborn the client is. You won't stop working and accepting money from your client until your project reaches mastery.

The Contagious Sale: Step Two

Now, here is the place for the first question of my two questions, which has been my sales strategy for years. After finishing a project, I tell my client the following:

The Lead Gen Question

"I enjoyed working with