It truly helped me draw my path more clearly, not only business wise but also at a personal level and what I would love to achieve in the future. Even though I felt I had answers to many things, yet the brainstorming helped in creating new ideas and opportunities for things I never had in mind. And truly, this exercise worked like a windmill, once it started working other opportunities started to pop as well. Also, what I realized from the exercises was that my core business turned out to be an addition to something more valuable to the brand.